Friday, August 31, 2007

It’s Alive! Start-ups and Old Monster Movies


In the movie Frankenstein, based on Mary Shelley’s novel, Dr. Frankenstein attempts to create human life by sewing together disparate body parts. Only, none of it works until there is an electric storm, whose lightning bolt gives off the spark of life. Parallels can be found in the quest to build a successful startup, and in the relation between the surgical systems approach and what I’ll call, for a lack of better terminology, “the spark.”

A systems person wants neither drama, nor surprises. Skilled professionals in the start-up business optimize, customize (and improvise) a foundation of systems that worked well for them in the past--whether in sales structure, HR, finance, executive recruitment tactics, R&D, marketing etc. To make those systems work they look for teams with proven track records in the field. And, with a bit of luck, all this may be imbued with the spark—that rare zeitgeisty combination of the right idea, the right people, the right time.

A company could be a perfect system if it wasn’t for the messy, but necessary, “Human Element”—comprising the entrepreneurs, the artists, the “emmerdeurs,” the friends, the enemies, the relatives, the apparatchiks, the mercenaries, the visionaries, the small-minded, the amateurs, the pros, the traitors, the lovers, the people with the big goals, the people with the little goals, the advisers, the investors, and, oh yes, the customer. In short, what the French call “The Human Comedy” or “La Comedie Humaine.”

The spark without the system dissipates; meanwhile systems without the spark are empty vessels.

Whether the spark is a bolt of lightning striking some random unsuspecting dumbass, who wakes up to find himself plonked on a pot of gold, or the collective will of sentient beings, with objectives of their own, sparks do happen.

As for what happens from there, nothing is certain once the Creature shambles down the hill towards the unsuspecting and soon-to-be terrorized villagers.

Wednesday, August 29, 2007

Techno-Fetichisme: the Podcast

Techno-Fetichisme 1 & 2: House and Techno

Ok on a different note, I would like to introduce, Techno-Fetichisme, the podcast. Both first issues, TF1 and TF2 are about 25 minutes long. I use Ableton Live as the mixing software although works are studio mixes. I mix stuff from 20 years ago with techno from yesterday or "Bacalao" like the spaniards used to call the music coming out of the UK and the little Baleric islands of Eivissa and Majorca as if it was fresh fish.

Back to Mac

Oh, and now is the time to admit it: I went back to mac. I am publishing the podcast on web.mac.com. What can I say? Those who know me will understand. The new imacs are really sick and I can't wait to get mine touch enabled with one of those glass screens like on the iPhone. Look at me, I am pitiful. I guess seeing all the guys at the laptop battle, performing with Live on macs, without glitches was enough for me to change my mind. The mind is not so strong and the flesh is weaker. I am loving it.

24 Hour Party People

Nathalie has been nagging me for some time to recommend the movie "24hour party people".

It is the story of Tony Wilson, who founded the mythical label "Factory Records" in the 80's (Joy Division, New Order, Happy Mondays). His club in Manchester, callled the "Hacienda" helped spur the birth of acid house and the subsequent electronic music revolution.

The story plot always reminded me of JBoss, in a way. It could have been the way people got attracted to the same energy, the same project. It felt right. As they show in the movie, it may have been just 10 guys listening to the yet unknown "Sex Pistols" in a mostly empty room, it didn't matter, they knew they were part of something special.

The part that always haunted me at JBoss was the sobering lessons about copyright and how not to build a business around it. "The artist has the right to fuck off!" was a contract clause written in blood and beer on a pub napkin framed in their headquarters. FR simply did not own the rights to the artists work. This, in spirit, was very close to the OSS ethos on both the positive and the negative. Of course this led "Factory Records" to be worth close to nothing when came the time to sell the label to a mainstream label. They didn't own jack, not their artists, nor their work. They were a club cult and a phenomena but as the movie points out, the only people who made money were the dealers selling X at the bar.

They never made a dime, BUT they helped spark a cultural revolution. Seen in that light was that a fair trade? I call BS, why does it have to be either/or? why can't we have BOTH? The image of the starving artist still lingers in OSS mythology, that always bothered me. It is a romantic view that only leads to cynicism (see Nathalie's points about FSJ accusations of PJ).

Sure, we were going to work at our passions, sure we would spark an industry revolution, but we would also put the kids through school and pay our rents. By god, we were going to be responsible adults about it. And that was important to me and a lot of people at JBoss. That was how we wanted it.

On a side note, reading the daily mail from the UK in Majorca, I learned that Tony Wilson, now in his late 50's is having to hit up his celebrity friends to pay for the top of the line cancer treatment he needs. At least he has a good looking wife, that's for sure. Not all was lost.

marcf

Tuesday, August 28, 2007

PR and the Girl

One of the fringe benefits of co-founding a company is giving yourself any job title you want. By the time the company was big enough to hire other people to do things like setting up trainings, billing/accounts payable, legal review et al., I had settled on Director of Communications.

While the only thing I've ever been able to convince anybody to pay me for in my professional life has been writing, my interviewing experiences, when we first moved to the San Francisco Bay area in 1997, convinced me that PR was not for me.

The founder of one boutique tech agency asked me a series of validating questions along the lines of “Do you have many friends,” and, as I became progressively more self-conscious, she concluded “it’s obvious you are very ill-at-ease”--a doubtful prognosis, I imagine, of my ability to handle journalists.

My other interview was with a manager for a white shoe, pre-March 2000 “We-only-work-for-equity-thank-you-very-much,” plus enough retainer to keep its female staffers in Manolo Blahniks type firm. I read an interview with one of that agency’s founders, where she proudly mentioned how many software execs marry their PR girls, citing Steve Ballmer as an example. I considered the promise of “If you do well, you too can marry a future CEO.” I thought for a few seconds about Steve Ballmer. The monkey dance video (Developers, developers, developers!) hadn’t yet come out, but already the intimation of so much agitated, perspiration-drenched corpulence was there. I decided there were other professions where I could earn a living with writing.

I’d like to mention that I married the CEO BEFORE he was the CEO, six years before. When we did start JBoss, we were living at my parents’ house, and the only entity who even remotely reported to us was the family dog.

Ironically, I was once "Almost Featured in Rolling Stone." I had just graduated from Wellesley with a degree in English Literature. My success in getting interviews, coupled with equal success in remaining unemployed brought me to the attention of one of their writers doing a "getting the first job" profile for a series on Gen-X'ers. I am slightly embarrassed to say the prospect of anybody flying down from New York and paying attention to me quite went to my head. The article never got published, but we dined out on Rolling Stone's dollar (it was 1994, I was unemployed and Marc was a Ph.D. student), on stories of my unsuccessful interviews and bathos like "I used to write about Personality and Artistic Theory; now I write about evaporators and batch digesters." I even stooped so low as to play the Southern card, sharing some insight from my grandmother and her friends: "Honey we don't know what to tell you. After we graduated from college, we just joined the Junior League and started playing bridge."

So, it’s funny when some journalists tell Marc that other people in the industry ask about getting the JBoss treatment, like it was some option you could sign up for like PPO vs. HMO on your insurance coverage. ‘Cause I would imagine that to get the JBoss treatment, you’d kind a sorta have to be JBoss, or the people affiliated with JBoss, and there definitely were two sides to the treatment we got. If there was any defining insight in our communications strategy, it was the oh-so novel idea of saying exactly what we thought. As for communicating our thoughts credibly, you’d actually have to have done the things we did and lived the quirky experiences we lived.

Superbad, the kings of pounding vag'

Not that these two clowns need any plug since they are number one at the box office, beating Bourne, but if you haven't seen it, treat yourself and go see it.

I went a first time with JBoss friends on the day it came out. I saw it again with Nathalie yesterday, and she liked it. It doubles nicely as a date movie! So go. You have no excuses.

If you liked Knocked Up (Bill is there :) and/or Harold and Kumar go to Whitecastle (I was there) and even, if you haven't seen any of the two, just go see it this is outrageously funny. Be ready for out of control teen sex humor along the lines of the girl: "I am soooo wet!" the boy: "Yes, they said that would happen in Health class".

marcf

Saturday, August 25, 2007

Risky Business

Since I have retired from "real" life, apart from taking care of the kids in the evenings, one of my main interests has become keeping up with what is going on in the financial markets and the economy. Nathalie got me subscriptions to the "Financial Times" every day and "Barron's" on the weekends. It is kind of my homework.

So right now, guys in the financial world are complaining about an "information overload". Yup, that is right, our friends in the financial markets are looking forward to a week of vacation, after a very tumultuous month of August, to "make sense of it all and catch up on reading" as one journalist put it. Basically no one seems to really know what the fuck is going on and where it will all end up.

So where it beging is the implosion of the sub-prime debt markets. Turns out $250B of $10T is at risk in subprime mortgage loans or 2.5% of the total amount. So a fraction of people cannot pay their mortgage. They don't have any money, they can't count and they should never have had a loan in the first place. It would be ok if they just defaulted since the property is a collateral. Problem is that the real-estate prices are going down, so the assets that back the mortgages are rotten, meaning the property was over-valued to begin with. No one wants that debt anymore as its price does not reflect its value.

How did we get there? Cheap credit. The feds have fueled the real-estate boom with cheap credit (no money? no problem!) Who is left holding the bag? not the banks that made the loans it turns out. That debt got repackaged as part of layered instruments with a mix of high-quality debt. Rating agencies got caught off-guard somehow and AAA rating were bestowed on instruments that were really more risky. These instruments were sold to investors all around the world.

Distribution of the risk is a good thing at a macro-level as everyone takes a bit of the risk. The risk is spread thoughout the whole financial system. That is also the problem as it is everywhere. The sytem has to stomach $250B of bad debt with a 20% value decrease (assuming a 20 drop in real estate prices) for a grand total of $50B of evaporated cash. That is about 50bp of the mortgage market, in other words, it is nothing.

On the surface of it, it looks like a simple problem of "repricing" this subprime risk then. However no one wants to move first. No one knows really how to reprice the risk and there is effectively no market to do it. Much like a constipated real estate market where sellers are holding onto their property and buyers are waiting, no one moves first in a game of chicken where liquidity goes to zilch. There is no market, nothing is changing hands, no volume, no liquidity. What is your debt asset worth? we don't know as there is no market.

As a double whammy, when credit pulls back, liquidity pulls backs with a compounding effect. For every dollar that I put in the bank, that is a dollar I have and a dollar that the bank is lending to someone else, so really that is $2 in circulation. Stuff gets bought, deals get made, we have liquidity. Take a dollar back out and the liquidity goes down.

Two weeks ago, in mid-august, the credit markets had all but shut-down. This prompted BNP over in France and another fund here in the US to basically "freeze" accounts so clients could not withdraw their money. Officially they claim this is to protect their customers since a forced sale of assets would net prices that would be marked to market and would by definition suck, since there is no market to the disadvantage of the client or, alternatively, "marked to model" in which case the bank would then carry the risk of then recouping its money in a illiquid market.

Basically the boys over in Paris were saying "neither we nor our customers want to be left holding the bag for the greedy US real estate market, fuck you guys". It is bad enough that they hold the sub-prime paper, no need to fire-sale it back to the US on top of it.

Apparently BNP has reopened its funds for withdrawal as of yesterday, partially yielding to political pressure in France and partially because the markets have gone back to working almost normally.

Normalcy momentarily came back when the central banks in both the EU and the US injected close to $300B of credit into the financial system. Again, credit increases liquidity and the markets have recovered some of their colors, or at least are not completely stuck in the mud as they were a couple of weeks ago.

While the feds support the central banks, they could not care less about the fate of individual hedge funds, who are usually very leveraged, and are feeling the heat these days. In order to respond to demands of liquidity, or margin calls, they find themselves having to dump highly valuable assets, that are still liquid, to meet their cash needs. This is an upside down world that has led to a bloodbath in the hedge fund industry. Many are going belly up.

In turn, hedge funds are blaming "Quant" guys, street-speak for math and computer wizards, for their woes. When all else fails, blame the IT department. All the model guys were doing roughly the same 200 variable economic models (! that cracks me up) to craft their stock picking strategies. But the risk has been so sliced and diced that it is everywhere and no one knows where it is or what it is worth. So it is back to "dealing with the feeling" and the markets live in fear, every participant expecting the next gaping hole to appear at any moment under its feet.

While it means that our Quant friends on Wall Street will pull their hair out retooling all their applications to account for the new economic environment and reality, for a newbie, it is such a great time to learn about these markets. There is something mildly amusing about the puzzled faces everyone seems to sport these days when probed about the markets. I love it.


marcf

You Better Shape Up!

As my children returned to school last week, I felt the need to share some advice with my sister whose oldest child just started kindergarten: “Don’t be fooled about that homework your daughter comes home with. It’s not her homework, it’s your homework."

I don’t know if it was the eighties or just my parents, but they had a very laissez-faire approach to homework and grades. As long as my sister and I didn’t dip below B-/C+, the typical response to a lackluster grade on our report cards was “Did you try?” Or “Did you do your best?” to which we inevitably answered “Yes, I sure did,” translated to “I sure did try real hard to open that book,” and “I did the best I could considering I didn’t open it…”

Never having had real homework until third grade myself, and not having bothered to do any of it until fourth or fifth grade, having children in a school program where they feel the need to send you two or three email updates a day, where each of my children comes home with a notebook for communicating with their teachers daily, homework that needs to be personally supervised and checked daily and mothers who get into smack downs over who gets to be the “grade level rep” or what the annual fund-raiser tee-shirt will look like (“Really, Rose we all know you just want the bigger logo on the front to call more attention to your boobs”—and, no, I am not making this up), I felt like a total outsider, a feeling that was further compounded back when I was a working mother.

Just try doing homework with a tired child at the end of the day, when you are tired yourself. That was how I landed in so much trouble two years ago, along with a Georgia Tech Math professor and my husband, when we finally snapped and started an email thread expressing our feeling that with two Ph.D.’s, a Masters and a professional university teaching career among us, might it be a little excessive that none of us could figure out what our children’s First Grade homework assignments were.

Tuesday, August 21, 2007

Disciplina Praesidium Civitatis

When the ghosts come out to taunt you and dance a jig on your tombstone, hopefully you’re not there. There was a time, in the words of Hunter S. Thompson, when it felt wrong and on a good day you could get paid to be wrong. Manifest Destiny was on your side. These days, it’s like re-watching Raiders of the Lost Ark. Somewhere, along the way, after all the excitement and adventure, the Ark of the Covenant got lost. They tagged it for inventory and wheeled it off for storage in some anonymous government warehouse. And that’s when it hits you. The bureaucrats and accountants have won. You’ve grown up and they’ve won.

It’s like going back to one of your favorite haunts from the past and finding it under new management. They’ve redecorated, something to do with a cultural revolution or the curious ascendance of Shelob, but, damn it all, nobody knows where a bunch of high-altitude aerials of the San Francisco Bay and salt flats shot by a descendant of Mirabeau Buonaparte Lamar, one-time President of the Republic of Texas, can be found.

Even if you did read Alexis de Tocqueville’s “De la Democratie en Amerique,” predicting the rise to power of complacent mediocrity, you never were quite prepared for the inevitability of the sock puppet figure bearing the title of Commander in Chief of the Greatest Power in the Free World, the man who happened to sit on the winning lottery number, but gradually came to believe himself to be solely responsible for the country’s success. If a doubt ever plagued his mind regarding this success or his competence to be where he was, he consoled himself with the thought that "God was on his side."

"Disciplina Praesidium Civitatis,"translates, "A cultivated mind is the guardian genius of democracy," M B Lamar, in a speech to Congress.

Laptop Battles


The other day I went to a local Atlanta electronic music event. Nathalie brought to my attention this ad in a local newspaper for a monday night "Laptop Battle". She mentioned "you should go! check out the scene". I jumped on the occasion to officially party on a monday night and second to really see what people were using as hardware and software combinations for music production.

So I went there. It was a sketchy part of downtown, a bar called "Lenny's" but it was reasonably packed, for a monday night that is. I have always like weekdays to go out and party. People who actually make the effort to go out on a Monday night are usually pretty deep into both the music and the scene.

The event was sponsored by Ableton, the maker of the popular production/DJ software called "Live". This was basically a meeting of the Atlanta Ableton User Group. It kind of feels like a Java User Group except the girls are very good looking.

So that settled the software part, it was all Live. The hardware was mostly shiny Mac laptops. The format was 2 guys (a few gals), 2 laptops, and they just play their stuff for 2 minutes each . As such it was more targeted towards producers than DJs. The stuff that came out of the speakers was actually pretty freaking good.

Some went long on the presentation which added to the show. One guy came with an acoustic guitar, played a tune for 20 second and then proceeded to build on it with house loops on top for what I thought was a pretty wicked result. He was unfortunately eliminated rapidly.

One overweight guy, think "numa-numa dance", came disguised as a wrestler from the WWF and had retrofitted a Commodore 64 to trigger MIDI segments of music in Ableton with its keys. He really sucked pretty bad, but since he had the balls to get up there and do it, most of the crowd went along with it and cheered him on anyway.

I really liked a guy called "Mr Green" or something, he might have been 240 pounds, sweating profusely, but was intensely focused. He was really passionate about the music he was playing and had actual talent for techno.

One of the funnier moments was when a guy that looked exactly like Rod Johnson, but actually looked cool, came on stage. I am not kidding you, I chuckled to myself. Instead of mixing tracks for 2 minutes what he did was put a single track and then proceeded to strip down to his shorts for the full 2 minutes. He was clearly having a blast. That cracked me up. The crowd loved it.

I split at about midnight with the battles and the crowd still going strong. I was really pleased to see such a geeky scene rocking its socks off on a monday night.

I will definitely go next year,

marcf

Thursday, August 16, 2007

Remember, I don't give a shit.

I almost missed this letter from our homeboy, Cameron Purdy, representing for the big O. Cami wants to let us know how busy and important he is over at Genius Camp, where everybody is "top-notch."

Cameron, I had forgetten about you and I don't recall ever formally meeting. Do me a favor, if we are going to continue being pen pals, leave my kids out of this. I don't know you, you freak.

And, while you're at it, please address me as Doctor Fleury, and no, that's not my DJ name. I didn't suffer through ten years of differential equations to be talking on a first name basis with some random honky.

Oh wait, I get it. The reference to my family is meant as a put-down, now that I am home with them. No I don't currently miss the glamorous life in the fast lane, as you describe it--jetting around talking to "very important" customers, telling them how "incredibly successful" they are going to be with my software. I used to do that BEFORE I got acquired.

It is touching that you find such fulfillment being some VP's power-point bitch. And you want me to believe it. Do they make you write this shit or do you actually mean it?

Peace off,

marcf

Monday, August 13, 2007

Grammar was her downfall


I was not so shocked, shocked to learn that Forbes editor, Dan Lyons, onetime voice in the outcry against anonymous blogging tactics, went from a defensive treatise against the Dark Arts to dabbling in them. Apparently, CEO blogs containing such compelling insights as "...coaslesce your unstructured data with our modular design for business processes based on a service-oriented parkitecture," inspired Mr. Lyons to take up the voice of Fake Steve Jobs.

As others have pointed out, Mr. Lyons' official "Floating Point" and his FSJ jollies blog coverage of Open Source were quite consistent. He sought to disabuse his readers of any illusions they might harbor on the topic. The salient aspects of the movement--licenses, products, business models--did not interest him so much. Why would they? If Open Source is successful, it would all be controlled by IBM anyway. As FSJ, adding "freetards" to the "long-hairs" and "sandal brigade" repertory for describing the delusional pissants afflicted with the highly contagious social disease was perhaps his most lasting contribution to the debate on Open Source.

The ramifications of the Lyons' j'accuse are portentous and terrible indeed. The FSF and Groklaw PJ get money from IBM? It's not enough that the FSF goes out of its way to alienate every other corporate entity that could keep the lights on for them, they've got to let go of IBM too? As for PJ, isn't an ongoing obsession with chronicling every legal brief coming of the SCO case a hard enough cross to bear? Or, you're only a credible Open Source advocate if the compulsion leaves you penniless and starving? As for Richard Stallman, the guy may be a raving pinko Commie, but he works out of the William Gates, III building at MIT, after all. Isn't that poetic justice enough?

Then I got to thinking, plugged in as the talented Mr. Lyons may be, he still supposedly held down a full-time job while writing FSJ. The variety and quantity of the posts as well as the direct reference in FSJ's "El Jobso Rides Again" (...Instead of just having the Steve-inator write the whole blog, VC dude says let's have a team blog...) August 2006 post hint at a collective blog. Then there is the whole issue of matching anonymous authors with their public counterparts through unique writing pattern recognition. That jogged a memory. When had I last read about the success of that technique. Belle de Jour was hotter and supposedly got a six figure advance for her book.

As for the real Steve Jobs, I have to admit, I had quite a crush on him after watching the made-for-TV "documentary" "Pirates of Silicon Valley" back in 1999...until I realized that El Steve-O hadn't looked like Noah Wyle...for quite a while.

Thursday, August 9, 2007

Biology news

Two new and cool resuts in biology, both of them covered in Nature.

Swapping DNA.
The genome of one bacterium has been successfully replaced with that of a different bacterium, transforming one species into another. This development is a harbinger of whole-genome engineering for practical ends.


Researchers at the Craig Venter institute have filed an application for a patent that covers 400 genes that represent "the strict minimum set of genes necessary for cell life". Their research in bacteria has proven that you can take the DNA from one species and transport it to another species cell with positive results.

For many computer guys this is close to an operating system, or rather, if you do have that level of portability between applications, an API standardization ala Java. This means that many of the mechanisms needed by the cell for its proper functioning seem to be shared between species, a commons of life mechanisms as it were.

Since this issue of Nature comes with a 50's sci-fi cover and the promise of "many worlds!", the article itself focuses on the sensational aspect of the result. This is positioned as a "species transformation". Is this the advent of Chimeras? Au contraire, I believe that the results speaks to what species have in common (their middleware) rather than what would happen if we mixed individual species traits. But middleware was always a boring story.

Entry granted.

The second article called "entry granted" has to do with permeating brain cells. See, it has been traditionally difficult to deliver chemical cargo or really any cargo at all into the brain due to this brain barrier. This blood barrier btw gave us an evolutionary advantage as it evolved itself by way of stability for the brain.

So they found this backdoor on the surface of brain cells of mice. Some key is available to sneak in small charges into the backdoor. In the research they apparently cargo 40 bases into the brain cells.

To find the backdoor what they did is they studied the Rabies virus (RVG).
Kumar et al. exploited the fact that neuro-tropic viruses - such as the rabies virus - that preferentially infect the nervous system can penetrate the brain. The rabies virus achieves this through glycoproteins on its lipid envelope.


What these guys then did is isolate the key and rebuild a little package with arbitrary cargo around it. Ship that around the brain cells, and see what gives. What gave is uptake into the brain.

What can you do with 30 or 40 bases in a cell that is useful? SIRNA is a good answer. The point is to interfere with messenger RNA by using binary complementary snippets that will bind like "unique keys" to a given encoding for a protein. Your snippets bind uniquely to the messenger RNA and voila you have interfered with the expression of that DNA and the production of that protein. Very handy to study genetics because you can turn on/off one gene selectively at a time.

So that's it. They have demonstrated cargo delivery in mice brain cell to achieve siRNA in neurons. That's a whole new toolset for drug designers.

marcf

Tuesday, August 7, 2007

To British Air With Love

"The rule is jam tomorrow and jam yesterday, but never jam today," Lewis Carroll.

Along with certain beliefs in human dignity, the innate fairness and logic of authority, and the inalienable rights of the individual, my middle class American cultural baggage imbued childhood memories of air travel (to visit my grandparents in the seventies) with a spirit of excitement and anticipation. My mother would dress my sister and me in our better clothes (athletic shoes, sweatsuits and shorts were not expected to make an appearance outside sporting venues) and make it clear that unless we wished to forgo a thousand delights and indulgences of childhood, under no circumstances were we to humiliate her with a display of anything less than our best manners. Although we always flew coach, the airplane felt like a privileged and highly civil means of transportation.

That era fades into a distant memory against today's backdrop of the airport of the future, a venue that manages to combine the charms of a Greyhound bus terminal with triage at a low-security prison.

Have kids, will travel

Along my journey towards adulthood, I've managed to acquire four children of my own, something that has not eliminated empathy for anybody who has ever had to spend hours cooped up in a plane behind some squalling brat. I can truly say I make every effort to make sure that that child is not mine and I fully support whichever airline it was that chucked out the little horror that refused to buckle its seatbelt, along with its whiny, enabling parents. Ironically, the same litigious spirit which allows the child's parents to feel their rights had been infringed on by the seatbelt mandate, would have also been invoked against the airline had the little troglodyte been allowed to experience what it deserved--having its head bonked at the first sign of air turbulence. As for those younger children whose behavior simply cannot be helped, a mother of twins once shared with me a gracious panacea--offering the unfortunate cabin-mates importuned by one's offspring free drinks, preferably hard liquor.

Despite appearances to the contrary, parents of young children actually get few breaks in today's air travel environment. Just try getting through the carry-on luggage scanning line with an infant in a stroller. In that vein, the one travel experience, I always grit my teeth for is our annual trek, with the children, to visit my husband's family in Mallorca. Past bad experiences with Delta and Iberia and Madrid's Barajas airport led me to the conclusion that traveling with one carrier for both legs of the non-direct trip and flying through an English-speaking hub might alleviate our problems. To others whose experiences have been less than satisfactory with Spanish carriers or any elements of the hospitality industry in Spain, I have one word for you "El libro de reclamaciones," a Franco holdover from an era when individual liberties might have been curtailed but, by God, the trains ran on time, and the consequences for poor service were serious.

So how did things go with British Air the past two years: 0 for 2 and I'm thinking of going back to sucking it up with Delta.

It all started late July last year when the long arm of Iberia managed to reach out and screw us from afar. It was one of those ridiculous strikes that only seem to happen in Europe. The Iberia baggage personnel occupied all landing strips of the Barcelona airport, shutting down Spain's number two airport, costing millions of dollars, creating a security and logistics nightmare, not to mention pain for thousands of travellers whose flights had to be re-routed in Barcelona and the surrounding airspace. For some reason known only to themselves, in an era when they tell you to show up three hours in advance for international travel, British Air considers that one hour is suitable connection time between flights in a major hub like London Gatwick. On the delayed outbound flight to London, the pilot came to reassure us that he had been in touch with the Atlanta-bound crew of the connecting flight and that we should sprint out as soon as the plane landed beause they would hold the plane. I told him that I was six months pregnant and asthmatic, with three children and could they please arrange to have one of those motorized carts or at least some airline personnel to escort us.

No personnel and no motorized assistance were forthcoming when we exited our plane. I did manage to sprint it out with the kids and make it to the terminal with the Atlanta-bound plane still there. So, imagine my surprise when they would not let us board. They pretended that this was some sort of formality of it being too close to the departure time (none of which prevented them, earlier, from telling a 6-month pregnant woman with three children to run through Gatwick to try and make the flight). The reality, which everyone who flies frequently these days knows-- the real truth--was that they had already given up our seats due to overbooking. What ensued was two hours with my tired kids (who had had to get up at 4am that morning to make it to the airport on time for the first flight) as the gate agent tried to figure out how to get us to Atlanta. Ultimately, the only way they could make this happen was to put us on a 5:30am flight the next morning to Dublin, followed by a noon flight from Dublin to Atlanta, putting us up for the night in some squalid, fleabag motel in the vicinity of Gatwick.

First Class All the Way, Baybee

Awful as my experiences flying have been, they have all been in Cabin Class, so I still held out the illusion that somewhere in first class people breathed a rareified air where the airline passenger is treated with something better than contempt and disdain. I am told this is true--if you fly Singapore Airlines, which sounds like a nod to the 1960s when flight attendants were hired on the basis of being young, cute and chipper. Meanwhile, on the major American and European carriers, those same attendants they hired back in the 60's are still flying and many of them ain't so elated about it.

The first thing that set me against British Air this year was that they forced us to pay over $2000 to change two business class and six coach class tickets (for the children and nannies) to fly one day earlier from Mallorca. The service agent was completely unsympathetic about our experience missing the one hour window for the connecting flight last year and refused to give any statistics on the percentage of their Palma to London flights that actually make it on time. Nope, we had to pay the full "international" change fee for all fares.

So, imagine my surprise after purchasing my tickets five months in advance and shelling out a fortune in change fees, not to mention the cost of staying overnight in London, to compensate for their ridiculous one hour layover, when we get to the airport two and a half hours early the next morning only to be told by the bubblehead in charge of issuing the boarding passes that two of our party are on stand-by. I ask exactly how they plan to sort this out since, with the exception of my husband, one of the nannies and myself, everyone else is a minor and cannot fly alone. She replies that it's not the airline's fault: they are forced to overbook or "they will lose money since not everybody shows up to fly." It must take some practice to look people in the eye and say in so many words "We're not greedy bastards trying to get an extra 5 or 10% on top of our profit margin. It's economic necessity that forces us to screw you." Because the no-shows wouldn't have to pay their fare up front like everybody else, would they?

Bubblehead assures me that we will get on the plane it is just a question of re-assigning seats because of all the people who had the foresight to check in online 24 hours in advance grabbed up all the primo seats and made it impossible for our children to sit with their sitters in the economy cabin. She implies that it is our fault for not having the foresight to take advantage of the 24 hour advance check-in, something that I have just heard about for the first time that day. This seat re-assignment apparently takes computing and logistic qualities beyond those she possesses because she taps around for an hour with no results, as my children and baby grow more and more restless. Ironically, had the plane arrived on time, we still would have missed the one hour connection window due to the overbooking saga.

During this period the kids get thirsty, need to go to the bathroom, and the baby becomes hungry. My back starts to hurt and I ask for a chair to sit down and nurse him. She says that it's not possible to provide one. That's when it hits me: the revelation of how to extract myself from this situation. Denied a chair, I pull out one of the suitcases to the middle of the Club World First Class ticketing area, glare at her and sit down to nurse my baby. I do have more innate modesty and less need for drama than the breast-feeding mother traveling Delta who insisted on flashing everybody (my experience seeing the masses of flesh roasting on Spanish beaches is that what is most exposed is usually not what you want to see). However, I can also see that plopping myself down on top of a suitcase to breastfeed, surrounded by the gypsy encampment of my children, including my eight year old daughter singing girls' camp clapping songs: "Miss Merry Mac, Mac, Mac, with silver buttons down her back, back, back" is having the desired effect. Quite simply, we are not projecting that Club World First Class travel image with which British Air like to associate themselves. Too bad we don't have some domestic animals running about or some flint and firewood to start grilling out sausages, while we're at it.

Within five minutes: the solution arrives. Her matronly appearance, grey helmet-hair and perma-scowl let me know this is the answer to my prayers, the supervisor--"She who talketh to the computers." Remember the Spacing Guild in Dune? You start out with the novices who exhibit rather standard patterns of human interaction and appearance, moving all the way up to the guy floating in an orange cloud of Spice in the aquarium? When it comes to interstellar travel, he's your man. Unlike her younger colleague, this woman's typing produces results. In 10 minutes and we are finally issued boarding passes. I have achieved another one of those life lessons. If you are denied first-class treatment, even when you've paid a fortune to try and ensure it, find some politically correct way to act like their third-world nightmare of third class and you'll achieve the new standard in airline service--getting screwed, less.

Monday, August 6, 2007

Dan Lyons is the fake persona of Fake Steve Jobs, and not the other way around

Too cool. Apparently the New York Times has outed one of my favorite bloggers, Fake Steve Jobs. I have speculated in the past that Fake Steve Jobs was a black PR operation out of Apple. Well it seems I was far off the mark.

FSJ is Dan Lyons from Forbes. Whoodathought? When I met him, he struck me as a complete asshole, full of himself and completely devoid of any sense of humor. I like his "fake persona" better than the one I briefly encountered.

To be honest, he did a hatchet job on JBoss and particularly me, when IBM announced they were coming after us with Geronimo in 2005. He also wrote about my former boss, Matthew Szulik, about a year ago, caracterizing RHT as a, cough-cough, glorified bannana republic. Forbes and Lyons, in particular, are known to be particularly hostile to OSS and the small guy, whose swift demise they delight in predicting.

In contrast, FSJ was equally gleeful in his attacks on and mockery of the big players. Anonymity fueled the genius of FSJ's attacks on public figures, something that he arguably couldn't do as "straight-laced Forbes reporter", you know what with the advertising dollars and the reputation of the magazine.

Some of my favorite FSJ posts had to do with, of course moi, but also all the smoking dope with Larry series and the "my little pony" satire of Jonathan Schwartz. Truth be told, I found the relentless Apple marketing and PR, tiresome. I haven't been reading FSJ lately for that reason. I guess FSJ was just being thorough at getting in character.

Now that he has been unmasked and his famous blog will be incorporated in a official part of Forbes, how will the writing evolve? Maybe, Dan will no longer feel the need put out so much crap about how great Apple products are. On the other hand, maybe, Forbes puts the kabosh on him and he self-censors his style.

I hope FSJ survives and keeps the edge. As far as I'm concerned, Dan Lyons was the fictitious, professional personality of FSJ.

Remember we love you FSJ; go fuck yourself Dan!

marcf

PS: Good Job, Dan.